If you’re already following all the best practices for lead generation, but you still need more leads, then this guide is for you. I’ll cover 10 ideas you can implement today to start generating more leads for your business.
The Coronavirus pandemic is causing a lot of chaos, so I thought this might be a good time to publish this. You can use almost all of these ideas right away (you’ll just have to wait on the trade shows).
As usual, if there’s anything I can do to help (especially during this crazy time), don’t hesitate to reach out!
Here are 10 ideas to help you generate more leads for your business:
- Make sure each of your pages has a call-to-action
Every blog post and page on your website should have a relevant call-to-action. This could be anything. Signing up for your newsletter, scheduling a free consultation, downloading an ebook, etc.) Beacon makes it easy to create lead magnets and opt-in forms that you can include in your blog posts. Then make sure you’re steadily producing content based on good blog post ideas.
- Run a Facebook Lead Ad
Facebook Lead Ads are a great way to generate a lot of leads quickly. But make sure you track whether or not this method pays off for your business. These ads generate a high volume of leads, but the quality tends to be lower.
- Get leads in the real world
Once we’re allowed out of the house again, host an event or get a table at a conference and have a clipboard or a tablet that allows guests to register. This will work best if they get something in return (swag tends to be a popular offering at conferences and trade shows).
- Host a digital workshop
Hosting a digital workshop or webinar is a great way to generate leads if you’re not afraid to get in front of the camera. Even if you are, you could always put together a slideshow and walk people through it live.
- Use free software
You can use tools like Hunter.io to get the names and emails of people who work for companies you’d like to target. If you work in the tech industry, you can use WebSpotter as well to find people who use relevant software on their websites. (Here’s how.)
- Add meeting links where appropriate
Tools like Calendly allow you to add meeting links to your website and emails. They’ll show visitors your openings and allow them to schedule a meeting. You can put this link on a Thank You page, in an email, or anywhere else that makes sense.
- Take advantage of free leads
A lot of companies will give you free leads to convince you to do business with them. I’ve put together a list of sites that will give you access to almost 1,500 free leads.
- Create more lead magnets
If you don’t have any lead magnets yet, what are you waiting for? If you do, you can never have too many. If you need help figuring out what sort of lead magnets to create, you get a free digital copy of my Inbound Sales Funnel Workbook.
- Run top of funnel ads on Google Ads
Most marketers who advertise on Google Search focus on purchase intent keywords and the bottom of the funnel. Google Ads are great for that, but they’re also good for finding leads at the beginning of the buyer’s journey. The leads tend to be much more affordable (though they’ll need some nurturing).
- Try direct mail retargeting.
With direct mail retargeting, you can automatically send a postcard to anyone who visits your website but doesn’t convert — even if you don’t know anything about them!