Paid social is one of the best ways to fill your funnel, but you have to spend smart. How do you decide how much should you spend on Facebook Ads?  This Facebook ad spend calculator will help you figure that out. In fact, you can use it to determine how much to spend on any sort of digital advertising.

First you have to get your data together. Because before you can determine how much to spend on digital advertising, you need to know how much you should be spending to acquire a customer. To figure out how much to spend, you need to know:

  1. How much new customers cost
  2. How much new customers are worth, and
  3. How much you can afford to spend.

Facebook Ad Spend Calculator

This Facebook ad spend calculator will help you figure out the answers to those questions so you can make sure you’re not spending too much (or too little) on Facebook ads (or AdWords, LinkedIn, etc.).

Once you’re done with the ad spend calculator and you know how much to spend on ads, it’s time to start building your Facebook ad funnel. Bookmark this calculator so that you can check to see whether or not your future customer acquisition costs are in line with your goals.

If the suggested amount to spend per acquisition is a negative number, you need to do one of three things:

  1. figure out a way to get more customers with your current ad spend (e.g., by split testing different ad creative),
  2. figure out a way to lower the amount your spending per customer (e..g, by lowering overhead), or
  3. decide to make do with less profit.

Whatever the case may be, don’t get discouraged. The important thing is that you’re actually crunching the numbers to make smart business decisions. There are plenty of ways to succeed in business, as long as you’re paying attention. The key is to make sure you don’t go broke before you figure it out.