How to Market a Podcast without an Audience

A lot of guides out there will tell you how to leverage your existing followers to grow your podcast audience. But what if you don’t have any followers yet? What if you’re starting from scratch? This guide will show you how to market a podcast with a proven podcast marketing framework – even if you’re […]

Entrepreneurial Marketing: A Complete Guide on How to Grow a Startup Business

Traditional marketing concepts (e.g., the 4 Ps of the marketing mix) are of limited value to smaller businesses and early-stage startups. That’s because traditional marketing theory was developed in a corporate context, and SMBs operate under unique conditions. The strengths, weaknesses, opportunities, and threats facing these companies are usually very different from those of a […]