If you don’t have time to wait around for leads to roll in, then you need a lead generation marketing agency that understands paid traffic and pay-per-click (PPC) lead generation. Generating leads through digital advertising means you won’t have to wait around for new business, because your campaigns are powered by PPC lead generation strategies in which you only pay when your ad is clicked.
So where do you start? Well, you could hire a lead generation company. Or you could cut out the middle man and work with our team to create your own lead generation platform that uses the proven Inbound Marketing Funnel to generate leads on a regular basis.
Get More Traffic with PPC
Search engine optimization (SEO) is an important part of your web presence, but it can take a while to rank for competitive terms (and it’s only getting harder). In fact, there are a lot of terms that you don’t have any chance of ranking for without a huge budget.
Meanwhile, many of the major social networks are making it more difficult for brands to reach potential customers organically. Organic reach is tanking, and brands without a full-time social media staff dedicated to generating organic engagement don’t have a chance.
So we find ourselves in a peculiar situation where paid search and paid social are actually more affordable (and more effective) than the organic alternative. Long story short, if you’re trying to see results quickly or you don’t have the budget to dominate the search results for terms relevant to your business, then it’s time to launch a digital advertising campaign.
Convert Clicks to Leads
But there’s more to lead generation than just getting the click. You need a fine-tuned lead generation platform to make sure those clicks are converted into leads for your business. And that could be as simple as a couple of landing pages and some forms, or much more complicated. The level of complexity depends on your needs.
You need an experienced professional who can help you determine what you need so that you get the most out of your ad dollars.
The benefits of PPC
PPC lead gen is great, because with PPC leads you have a much better idea of who you’re reaching. You set the targeting, you choose the remarketing audiences, and you decide what they see (and when they see it). You can’t get anywhere near that kind of specificity with SEO or organic social.
That’s why Advertoscope specializes in Facebook Ads and Google Ads. These two networks, along with strategic remarketing are the perfect combination for most B2C and B2B PPC lead generation. By combining paid search, paid social, and remarketing, you’ll target your perfect clients with the right messaging at the right time.