B2B Marketing Strategy and Tactics
Sales funnels and lead generation are important, but they’re only a piece of your broader digital marketing strategy. Here are my best resources on digital marketing:
And don’t miss my Definitive Guide to Marketing Strategy (marketing strategy template included).
A lot of guides out there will tell you how to leverage your existing followers to grow your podcast audience. But what if you don’t have any followers yet? What if you’re starting from scratch? This guide will show you how to market a podcast with a proven podcast marketing framework – even if you’re […]
Content marketing and SEO are great ways to generate leads without relying on digital advertising lead generation companies but it’s not always easy to get started. This article will cover the number one way to generate blog topic ideas.
I’ve taken a lot of professionals up on their offers of free consultations. Some have been helpful, but some were a waste of time. The ones that are a waste of time are usually worthless because the company uses them as a way to trick you into signing up to listen to a sales pitch. […]
Traditional marketing concepts (e.g., the 4 Ps of the marketing mix) are of limited value to smaller businesses and early-stage startups. That’s because traditional marketing theory was developed in a corporate context, and SMBs operate under unique conditions. The strengths, weaknesses, opportunities, and threats facing these companies are usually very different from those of a […]
The 5 Ps of marketing is a framework for understanding and making decisions about your marketing mix. The concept refers to five primary elements that you can manipulate to increase revenue. By learning these key marketing strategy components, you’ll better understand what levers you can pull to increase sales, average order value, and repeat purchases. […]
Content mapping is a critical step in the inbound marketing process. In this article, I’m going to tell you why (and I’ll share a content mapping template with you too). What is Content Mapping? Content mapping is the process of figuring out where all of your content fits in relation to the Buyer’s Journey. This […]