Are you responsible for lead generation at a SaaS company that serves the human resources industry? If so, you probably know all about the back and forth between sales and marketing about HR leads. Sales says you’re not sending them quality leads, you say the leads are qualified and they aren’t doing enough to close […]
The 5 Ps of Marketing: How to Develop Your Marketing Mix
The 5 Ps of marketing is a framework for understanding and making decisions about your marketing mix. The concept refers to five primary elements that you can manipulate to increase revenue. By learning these key marketing strategy components, you’ll better understand what levers you can pull to increase sales, average order value, and repeat purchases. […]
How to Map Your Content with a Content Mapping Template
Content mapping is a critical step in the inbound marketing process. In this article, I’m going to tell you why (and I’ll share a content mapping template with you too). What is Content Mapping? Content mapping is the process of figuring out where all of your content fits in relation to the Buyer’s Journey. This […]
What is the Buyer’s Journey?
Do you struggle to decide what topics to cover with your content? Imagine knowing exactly what content to write. If you understand the Buyer’s Journey, you’ll know just what to do! And then you can deliver that content to the right people at the right time with audience segmentation. The Buyer’s Journey is a way […]
How to Plan a Complete Medical Practice Marketing Strategy
Today’s marketing technology allows medical professionals to grow their practices faster than they were able to with traditional marketing. If you implement the right medical practice marketing strategies, you can reach more people more cost-effectively than ever before. But first things first: Whether you’re an individual or a group of physicians, properly planning your marketing […]
The Power of PPC Lead Generation
The intent of the people viewing your ads is the most important aspect in determining the effectiveness and subsequent success of your marketing campaigns. By the end of this article, you’ll understand why PPC advertising is the best way to leverage the power of intent for your business. Here’s What You Should Avoid Mike owns […]