What is a lead magnet?

A lead magnet is an offer that you make to your website visitors in order to get their contact information. For example, you might offer a free consultation, and ebook, or a free trial.

What is the most effective format for a lead magnet?

The best format for your offer will depend on your industry, what stage of the Buyer's Journey it's meant for, and a variety of other factors. As a general rule of thumb, the longer it takes to get the full benefit of the lead magnet, the lower it should be in the funnel. For example, a free trial can require a lot of setup and there's usually a learning curve for someone to get the hang of new software. So free trials are better for the bottom of the funnel. That's because these visitors are further along in the process and they're more invested in finding a solution, so they're willing to dedicate more time to it. On the other hand, a checklist or an easy to use tool can be great for the top of the funnel because they provide an immediate benefit.

How much does it cost to create a lead magnet?

There's an option for every price range. They can be created for free with tools like Canva and Beacon , or you can pay a little money for the premium versions of those tools. Or you can use professional tools, or just hire a professional. Upwork and Fiverr usually have affordable professionals available.

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