How to Get Clients for Facebook Ads Like a Ninja Spy

What if you could see all of your competitors’ ads on Facebook? And your potential clients too! Wouldn’t that be nice? Well, the good news is that you can. Enter the Facebook Ad Library. In yet another move by Facebook to increase transparency, you can now see everyone’s ads any time you want. You can’t […]

3 Ways to Improve Membership Acquisition for Your Business

If your B2B SaaS company relies on a membership model to generate revenue you know how important it is to constantly improve membership acquisition to stay ahead of the competition.  If you don’t have a constant focus on optimizing your membership acquisition strategy, you may find that churn outpaces acquisition. Next thing you know, you’re […]

How to Optimize Your Lead Generation Process

If you’re struggling to keep your pipeline full, now is the time to optimize your lead generation process. This quick guide will walk you through how to get started. What is the Lead Generation Process? If you’re new to business, you might not even know what the lead generation process. In simple terms, it’s the […]

How to Create a Lead Magnet Your Visitors Will Want to Download

In this article, I’m going to walk you through how to create lead magnets. There are a number of different formats, but I’m going to focus on three (one for each stage of the Buyer’s Journey). I’m going to show you how to create a checklist, an ebook, and a case study using a free […]

6 Tested Templates for Creating Facebook Ads That Get Results

Does creating Facebook ads feel like a guessing game? Or do you just throw something out there to see what sticks? It doesn’t have to be that way! There’s a scientifically proven Facebook ad template to guide you. (More than one, actually). Some researchers out in Israel discovered some secret recipes to create better ads. […]