Russell Brunson, marketing mastermind at ClickFunnels, has every wannabe entrepreneur talking about “funnel hacking.” If you haven’t heard, funnel hacking is:
The process of strategically investigating the sales and marketing process of your competitors, which you can use to model and test within your own sales & marketing processes.Ultimate Marketer’s Blueprint To Funnel Hacking
As noted elsewhere, funnel hacking is a bad idea. Don’t get me wrong, researching your competitors’ methods is great. Just copying their funnels is not.
That’s like eating something you found on the ground. Or licking a subway pole. Don’t do it.
Here’s what you ought to do instead.
Use Your Brain
Put together your own funnel (here’s a free template to get you started). Find some free funnel mapping software to help. Then, start testing different ideas you see around the web. There’s no need to start from scratch, copying their entire funnel. Just take a concept here, an upsell idea there, and see what Google Analytics tells you.
Not only will this method allow you to make more sales, it will also help you gain more knowledge and experience. And knowing is half the battle!
Funnel Hacking Alternative
If you’re ready to get started but you don’t know where to start, here are some resources to get you up to speed:
- Lead Generation Template: This template provides the basics, so that you can build on a solid foundation instead of hacking whatever funnel you found in the wild.
- Free Lead Generation Tools: This is a list of five great lead generation tools for marketers on a budget.
- How to Build a Lead Generation Site For Free: This is a guide to help you build your first lead generation platform for free.
- Inbound Marketing Funnel Template: This guide explains inbound lead generation and includes a template that covers each stage of the buyer’s journey.
- Lead Generation Guide: This is a long one. Grab a cup of coffee and a pipe.
- Facebook Lead Generation Guide. Refill that pipe and start another pot of coffee. This one’s long too.