Russell Brunson, marketing mastermind at ClickFunnels, has every wannabe entrepreneur talking about “funnel hacking.” If you haven’t heard, funnel hacking is:

The process of strategically investigating the sales and marketing process of your competitors, which you can use to model and test within your own sales & marketing processes.

Ultimate Marketer’s Blueprint To Funnel Hacking

As noted elsewhere, funnel hacking is a bad idea. Don’t get me wrong, researching your competitors’ methods is great. Just copying their funnels is not.

That’s like eating something you found on the ground. Or licking a subway pole. Don’t do it.

Here’s what you ought to do instead.

Use Your Brain

Hopefully you know a thing or two about lead generation and marketing funnels. If not, educate yourself.

Put together your own funnel (here’s a free template to get you started). Find some free funnel mapping software to help. Then, start testing different ideas you see around the web. There’s no need to start from scratch, copying their entire funnel. Just take a concept here, an upsell idea there, and see what Google Analytics tells you.

Not only will this method allow you to make more sales, it will also help you gain more knowledge and experience. And knowing is half the battle!

Funnel Hacking Alternative

If you’re ready to get started but you don’t know where to start, here are some resources to get you up to speed:

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