B2B Marketing Strategy and Tactics
If you don’t have time to wait around for your site to rank organically, digital advertising is the #1 to fill your funnel. In fact, even if your SEO is on point and you’re ranking well, you should still be running ads to keep leads moving down the funnel.
Here are some of my top resources on digital advertising:
And if you’re wondering how much you should be spending on ads, be sure to check out my ad spend calculator.
The intent of the people viewing your ads is the most important aspect in determining the effectiveness and subsequent success of your marketing campaigns. By the end of this article, you’ll understand why PPC advertising is the best way to leverage the power of intent for your business. Here’s What You Should Avoid Mike owns […]
What if you could see all of your competitors’ ads on Facebook? And your potential clients too! Wouldn’t that be nice? Well, the good news is that you can. Enter the Facebook Ad Library. In yet another move by Facebook to increase transparency, you can now see everyone’s ads any time you want. You can’t […]
Does creating Facebook ads feel like a guessing game? Or do you just throw something out there to see what sticks? It doesn’t have to be that way! There’s a scientifically proven Facebook ad template to guide you. (More than one, actually). Some researchers out in Israel discovered some secret recipes to create better ads. […]
Google Ads is the king of PPC ads, and it’s the first place most people go for PPC lead generation It’s a great way to generate leads that are at the bottom of the funnel. But did you know Google Ads can also be a great way to generate cheap leads at the top of […]
Facebook Lead Ads are great because they reduce friction in the lead generation process. Instead of having to leave Facebook to go to your website, users are able to fill out a form in the app. Instead of typing in all of their details, Facebook populates the form with the user’s information that they already […]
Back in the day, the old gold prospectors didn’t just wait around for gold nuggets to fall in their laps! They went out and searched for them, panning for gold all across the frontier. If you’re tired of waiting around for your pages to rank and start generating traffic, then you might be interested in […]