If you’ve done all you can do with the traditional marketing methods, maybe it’s time to try something new! Here are a few marketing strategies with examples that you can implement to try and move the needle. (In the interest of SEO, I’m calling them the “Top 4 Marketing Strategies” instead of tactics…)
Direct Mail Retargeting
If you think retargeting ads are creepy when they pop up in a news article, imagine how creeped out you’ll be when you get one in the mail!
Seriously though, direct mail retargeting can be a great way to get in front of potential customers. You’ve probably heard that your prospects need to be exposed to your message 7 times (or 13 times, or 24 times, etc.) before they’ll take action.
Whatever the precise number is, it’s good to get your message in front of consumers as many times and in as many ways as reasonably possible.
Retargeting direct mail is a great way to get some additional exposure in a different format. Unfortunately direct mail is usually really expensive. You’ve got to buy a list of addresses, pay for postage, and cover printing costs.
Lucky for us, ReachDynamics makes it affordable.
First of all, you don’t need a list, because you’re sending mail to people who visit your website without converting. ReachDynamics has a match rate of about 30%, so 3 out of 10 of your visitors that don’t convert will end up getting a postcard.
They use gang-run printing (printing a variety of jobs in the same run), so they don’t have a minimum spend, and you only pay when they deliver a postcard (prices start at under $1.00 a postcard).
All you have to worry about is getting the creative (and you can probably whip up something that will work in Canva).
The best thing to do is have a special offer that you include on the postcard (e.g., a coupon) so that you know it’s working when people start taking advantage of the offer. You can also use a specific landing page.
Also, you can work with ReachDynamics to match your customers back to people who received a postcard to track the efficacy of your campaign.
I probably sound like a ReachDynamics pitchman, but I don’t profit in any way if you use them. I just promote them because I’ve worked with them a few times before and they have great customer service, affordable prices, and no minimums.
And, as of this writing, they’ve got a deal for new customers. They’ll give you a $100 credit so you can see if it works for you.
Programmatic Advertising
Programmatic advertising isn’t just for the big boys anymore. Choozle gives you access to more inventory and major third-party data providers.
Unlike most demand-side platforms (DSPs), Choozle has no minimum ad spend. There’s just a $99/mo platform fee. One thing you may have to get used to is that it’s CPM pricing, not CPC.
But display advertising isn’t about clicks. It’s about impressions.
There are a lot of things you can do with the third-party data, but you’ll pay a little extra for the impressions.
You can target people who just moved, parents, people in the market for new cars, all kinds of stuff. And of course, you can still do good old-fashioned remarketing with the additional inventory provided by Choozle.
Conversational Landing Pages
Conversational landing pages add the interaction of a chatbot to your landing pages. Here’s an example:
Landbot has a free plan that you can use to see if they boost your conversion rates.
Ringless Voicemail Drops
This is another way to get some extra exposure for your brand. If you’ve ever gotten a voicemail from a robot without your phone ringing, you received a ringless voicemail.
Fortunately, you don’t have to use a robot. You can record your own voice. Then all you have to do is get your list of numbers to call. If you’ve got a library card, you can probably use ReferenceUSA for free.
You can search by marketing spend, company size, location, and a number of other things.
Your other option would be to build your own list of phone numbers or to buy one. That can be pricey, but the calls themselves are cheap. You can get thousands of calls for $99.
But be careful! With ringless voicemail drops, it’s very important to follow the law. If you don’t watch out, you could get in a lot of trouble.
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