top of funnel paid search traffic

Top of Funnel Tactics: Paid Search

By targeting less competitive terms, you can generate tons of cheap traffic (as low as a penny a click) to fill the top of your funnel. Top of funnel tactics generally include channels like native advertising and paid social. And those are great, but you should at least experiment with paid search. How to Fill […]

Direct Mail Retargeting

Direct Mail Retargeting 101

Did you think remarketing was just for the internet? Think again, buster! One of the biggest trends in direct mail in 2019 is taking the digital magic of remarketing and applying it to old school snail mail. Direct mail retargeting can be a great way to generate leads by reaching out to potential customers in […]

Real Estate Lead Generation Ideas

3 Real Estate Lead Generation Ideas

How do you generate real estate leads? Of course there are the traditional lead generation methods. But everyone’s already doing that. And the old school methods take time. So besides cold calling, door knocking, and referrals , what are the best ways to generate leads for real estate agents? Here are three real estate lead […]

Native Advertising

What is Native Advertising?

Wondering what this native ad business is all about? You should be! If you don’t know what it is, now is definitely the time to find out. According to eMarketer: [In 2018], 58.3% of US digital display ad spending will be for native placements, which match the form, function and feel of the content in […]