Thanks for your interest in writing for Advertoscope! We’re looking for fresh perspectives from the sharpest minds in PPC lead generation to provide our audience with actionable, in-depth content.
Please fully read these guidelines before submitting a piece to our editorial team.
Read This First
We get a lot of pitches. Most don’t get accepted. Here are some tips to stay out of our trash can:
- Read through this entire page before pitching. There’s nothing more annoying than getting a pitch that doesn’t follow our guidelines.
- We only respond to pitches we accept. If we like your idea, you’ll know in about a week. We’re a busy team and follow-up emails will be ignored.
- Make sure we haven’t already covered your topic before. If you can’t do that much research, then we don’t trust you can write a good post.
- We only accept educational how-to posts from guest authors. We want a lot of screenshots and step-by-step instruction, too. If your post doesn’t fit this description, we won’t publish it. No exceptions.
- If your post was written before you pitched us, we will not publish it. We want fresh stuff, written just for our audience. No canned posts.
- If we accept your idea and you blow your deadline, your post won’t be published. If you need an extension, let us know at least a day or two ahead of time. We’ll work something out.
Got it? Either way, we’ll touch on these things again later. Let’s move on.
How Do I Submit A Guest Post?
Click here to complete our submission form. Seriously though, please read this entire page before pitching anything.
Who Are We Looking For?
Whether you’re working in an in-house, agency, or freelance role, everyone brings unique perspectives that are valuable to our audience. You should have at least a couple years of experience in the business. Previous pieces published on other high-authority blogs are a plus.
- Please provide us with an original article.
- If you use another website please be sure to cite it in the resource section of your post.
- Please make sure any image that you use in either free stock photo.
These rules and guidelines exist to ensure that we only provide a high quality our readers expect from us.
What Are We Looking For?
We create content that shows readers how to generate more leads with PPC advertising. We’re not afraid to get into deep detail, either. In fact, we’ll write 4,000 to 5,000 words if that’s what it takes to tell our readers everything they need to know. Our commitment to creating the most actionable content on the web is what has earned our readers’ trust.
In short, we expect every blog post to show readers everything they need to know about that topic. If you get it right, your reader will not need to read another post in order to understand your topic.
Our standards are high. We need to be up front about this. Pitches that may be acceptable elsewhere might not cut it here. However, when someone sees your post on our blog, they’ll know to expect a high-quality piece that’s worth their time. We expect your piece will be well-written, deeply researched, and above all, full of tips real people can actually use.
Our four content pillars support every post we publish. Keep these things in mind when pitching:
- Topic. Your topic must be relevant and targeted toward our audience. Strive to write the best post on your topic ever published on the web.
- Research. Do your homework. Link to reputable sources. Use data and statistics to back up your claims.
- Keyword. Your chosen keyword should be well-aligned with the search intent behind your topic.
- Comprehensiveness. Cover your topic in whole. Don’t leave out any steps or information that are necessary for readers to apply your advice. Ideally, a reader should fully understand your topic, without needing to read another post.
Your post must also be original and not published elsewhere on the web.
Which Topics Do We Cover?
Here are some suggestions for topics we’re looking for:
- Anything to do with generating and/or nurturing leads through paid search and/or paid social.
- Tips for optimizing any stage of the sales funnel.
- How-to guides for all different skill levels, from beginners to advanced lead generation professionals.
- Industry updates (e.g., Google Ads changes).
What Are We Not Looking For?
Here are some things not to pitch to us:
- No pop culture tie-ins. Example: What Can [INSERT CELEBRITY] Teach You About [INSERT MARKETING TACTIC].
- No clickbait. Your post had better follow through on the promises your headline makes.
- Lists are great as long as they’re actionable and in-depth. We expect that you’ll show readers how to perform each tip (or at least link out to other pages or resources that provide that information).
- We welcome pitches that cover topics we’ve already covered, but only if you have a different angle or perspective.
- No posts that only promote yourself or your business. But it’s okay to drop a link back to your own blog if it’s relevant to your content.
- No affiliate links.
- You must pitch actionable, how-to content.
- No canned posts you completed prior to pitching us. Your post needs to be written for us.
If you only read one section of this page, make it this one. In order to make life easier, both for ourselves and our guest authors, we have some firm submission requirements that must be followed.
- Your post must be comprehensive. Your post needs to cover its topic in full with no missing details.
- Your post must be actionable. Telling people what to do isn’t enough. You need to show your reader how to get things done.
- Your post must be at least 1,500 words. If you’re going to be actionable and comprehensive, it’s tough to write less than this many words. If your post is shorter, we will not publish it.
- You must propose a target keyword. It doesn’t necessarily need to have high search volume. It just needs to be aligned with your topic and relevant to a task our audience would have questions about.
- Your post will not be published elsewhere. We prefer fresh, original content that’s targeted to our readers.
- Your final post has to follow through on your pitch. If you tell us you’re going to write 50 tips and you only provide 14, we’re throwing your post in the trash.
We don’t have a formal style guide we’ll make you follow. We do, however, have a few basic things we’ll need you to follow.
If you’re going to tell someone what to do, show them how to do it. Include screenshots and step-by-step instruction.
Example: Google Docs is a great tool for writing blog posts. Here’s how it works:
1. Open Google Drive.
2. Next, click New. Then, select Google Docs:
3. Now, you’re ready to start writing your awesome blog post.
This is a basic example, but it should give you an idea of the instructional style we’re looking for.
- If you’re a Mac user, Skitch is a great free tool for adding text and arrows to screenshots. If you’re using Windows, any of these alternatives work well too.
- Try to include links to other posts on Advertoscope (and up to two back to your own blog or site).
- We prefer short paragraphs and minimal fluff.
If we accept your pitch, we have some guidelines on how to submit your post. Following each of these steps will make life easier for everyone.
- Use Google Docs. This is the only format we’ll accept.
- Include screenshots in-line in your post and bundled together in a ZIP folder. Please include marked up images with any text or directional cues you’d like. We also need clean versions (without markup) for our designer. This will save us a lot of time.
- All screenshots must be 770 pixels wide. They may be smaller, but not larger than this size.
- Use header styles. Stick to H2 and H3 sub-headers. Here’s where to find them in Google Docs:
We expect to receive all submissions on time. If you blow your deadline, your post will not be published. If you need an extension on your deadline, please let us know ahead of time. We understand that things happen and we can probably work something out.
When Will I Hear About My Post?
We review pitches once a week. If we like your idea, you’ll hear from us in about 7 days. We only respond to accepted pitches. If you don’t get a response, then we passed on your idea.
Tips For Pitching Post Ideas
Follow this advice to increase the odds we’ll accept your pitch.
- Complete every field in our guest pitch submission form.
- Be detailed. We want to know exactly what you plan to write about.
- Try to find a unique angle we haven’t already published, if possible.
- Read a few posts on our blog. Get a feel for our style and what we cover. It’ll help.
Now Send Us Your Best Pitches!
You’ll reach a new and growing audience, establish yourself as an authoritative voice in the industry, and have fun all at the same time. Plus, you’ll be supporting our mission to help content marketers do their best work. More diverse voices will make our blog better, so pitch us your best ideas now!