B2B Marketing Strategy and Tactics
What if you could see all of your competitors’ ads on Facebook? And your potential clients too! Wouldn’t that be nice? Well, the good news is that you can. Enter the Facebook Ad Library. In yet another move by Facebook to increase transparency, you can now see everyone’s ads any time you want. You can’t […]
Does creating Facebook ads feel like a guessing game? Or do you just throw something out there to see what sticks? It doesn’t have to be that way! There’s a scientifically proven Facebook ad template to guide you. (More than one, actually). Some researchers out in Israel discovered some secret recipes to create better ads. […]
Facebook Lead Ads can be a great way to generate leads for your business. And you can automate them in order to be more efficient by connecting them to Gmail through Zapier. Set Up Your Lead Gen Ad Make Your Zap
Last Updated: July 3, 2018 In case you hadn’t heard, Facebook’s Partner Categories are being removed. Partner Categories, which provided third-party data from companies like Acxiom, allowed advertisers to target Facebook users based on criteria like: income level whether they were likely to move what car they drove user behavior data These targeting options and many […]