B2B Marketing Strategy and Tactics
The #1 SEO strategy at the moment revolves around the idea of topic clusters. Some people call this Hub and Spoke model. It relies on creating pillar pages (AKA cornerstone content) that cover broad topics, and then creating tons of blog posts based on the underlying topics, which you then link back to the pillar […]
The Google algorithm engineers never sleep, and that means that SEO best practices are always changing. Be ready for these three 2019 SEO trends that will change the game next year! Each prediction is accompanied by a guide to help you prepare for 2019. In 2019… 1. SEO will be harder I’ve written about the […]
MG Siegler, general partner at Google Ventures, once wrote “if you cite Compete or Alexa for anything besides making fun of them, you’re a moron.” In this article we’ll talk about whether the Alexa Toolbar is good for any besides comedic value, and whether or not you should pay any attention to your Alexa Ranking. […]
It’s getting hard out here for an SEO! Google AdWords— excuse me, Google Ads (that might take some getting used to)— is now expanding expanded text ads to 3 headlines and two 90 character description lines. These new and improved expanded text ads are great for PPC managers (although they may have to work late […]