Roy Harmon is an experienced marketer with a demonstrated history of generating leads in the legal, political, automotive, and healthcare industries. His efforts have mobilized voters, enticed customers, and persuaded donors.

…Roy is an expert in his field and understands digital marketing and its value in today’s market.

-Idelle Delapeña

Roy Harmon - Marketing and Lead Generation Professional

Now, before we go any further, let’s address the elephant in the room. Yes, Roy is referring to himself in the third person. It’s an SEO thing. Don’t worry about it.

(And I’ll explain the whole “remarkable” bit later.)

All right, enough about me. Let’s talk about me.

In the Beginning

I was born in 1984, the year “Against All Odds (Take a Look at Me Now)” by Phil Collins hit #1 on the Billboard Hot 100. Lebron James was also born that year.

Roy Harmon - Marketing and Lead Generation
Harmon, Hal. The Remarkable Reb Roy. 2017. This is a Marvel-inspired watercolor my brother painted of me for my birthday.

The TED Conference was founded that February, and, in one of the greatest NBA Finals ever, The Boston Celtics beat the Los Angeles Lakers to win a 15th NBA Championship.

Not long after that, I made a little bit of history myself when I won a crawling competition at the mall. The prize was a highchair. Fast forward about six years and I won the spelling bee in second grade.

Skipping forward a little further to save time, we drop in on our hero in his freshman year of high school. There he wins a national Latin award. Oops! Dropped into third person again.

Mr. Harmon Goes to Washington

Anyway, let’s hop all the way to 2010 when I began my career in marketing. I started out in politics, developing and implementing digital outreach strategies for political campaigns and nonprofits.

Roy Harmon - Marketing and Lead Generation
Roy Harmon charms his colleagues with a delightful story at the headquarters of the National Rifle Association.

Eventually, I ended up in the DC Metro Area (Fairfax, VA) at the National Rifle Association’s lobbying arm, the Institute for Legislative Action. There, I developed and executed strategies across paid, earned, and owned digital channels to drive traffic to the NRA website and generate leads for the grassroots team.

Selling Cars (Sort of)

Then my wife got pregnant with our first child, Jenifer Jane. We decided to move back to South Carolina to be closer to our families, and I decided to get out of politics.

I took a job with Chumney & Associates, where I managed digital advertising accounts for automotive dealers. I was responsible for the digital advertising efforts (AdWords, Bing Ads, Facebook, and Snapchat) of 20+ accounts.

But 22 advertising accounts is nothing compared to raising two kids, which I discovered when my wife gave birth to our second child, Roy Franklin Harmon V. (Don’t see that very often do you?)

Gettin’ SaaSy with Roy Harmon

While I was at Chumney & Associates, I received a great offer to manage marketing at a healthcare SaaS company. That’s where I’m at now, and it’s awesome. Great people, challenging work, and we’re making the world a better place! (Aren’t all SaaS companies?) For real though. We help people.

Roy Harmon II: Back to Third Person

Through it all, Roy Harmon has continued to learn and hone his digital marketing skills. This website is a place for him to share my unique approach to lead generation with the world. You know. Helping people. It’s just what he does. I mean I do. No he does. That’s right. It’s just what he does.