…Roy is an expert in his field and understands digital marketing and its value in today’s market.
Roy Harmon is an experienced marketer with a demonstrated history of generating leads in the legal, political, automotive, and healthcare industries. His efforts have mobilized voters, enticed customers, and persuaded donors.
Now, before we go any further, let’s address the elephant in the room:
Yes, Roy is referring to himself in the third person. It’s an SEO thing. Don’t worry about it.
All right, enough about me. Let’s talk about me.
In the Beginning
I was born in 1984, the year “Against All Odds (Take a Look at Me Now)” by Phil Collins hit #1 on the Billboard Hot 100. Lebron James was also born that year.
The TED Conference was founded that February, and, in one of the greatest NBA Finals ever, The Boston Celtics beat the greatest basketball team of all time, the Los Angeles Lakers, to win a 15th NBA Championship (BOOOOO).
Not long after that, I made a little bit of history myself when I won a crawling competition at the mall. The prize was a highchair. Fast forward about six years and I won the spelling bee in second grade.
Skipping forward a little further to save time, we drop in on our hero in his freshman year of high school. There he wins a national Latin award. Oops! Dropped into third person again.
“Roy Harmon guides you through the funnel step by step, in plain English, with ample opportunities to lead yourself through your own custom plan and lay out a simple strategy for enhanced growth.”
SOCIAL MEDIA STRATEGIST
CHRISTINE GRITMON, INC.
Mr. Harmon Goes to Washington
Anyway, let’s hop all the way to 2010 when I began my career in marketing. I started out in politics, developing and implementing digital outreach strategies for political campaigns and nonprofits.
Eventually, I ended up in the DC Metro Area (Fairfax, VA) at the National Rifle Association’s lobbying arm, the Institute for Legislative Action. There, I developed and executed strategies across paid, earned, and owned digital channels to drive traffic to the NRA website and generate leads for the grassroots team.
Selling Cars (Sort of)
Then my wife got pregnant with our first child, Jenifer Jane. We decided to move back to South Carolina to be closer to our families, and I decided to get out of politics.
I took a job with Chumney & Associates, where I managed digital advertising accounts for automotive dealers. I was responsible for the digital advertising efforts (AdWords, Bing Ads, Facebook, and Snapchat) of 30+ accounts.
But 32 advertising accounts is nothing compared to raising two kids, which I discovered when my wife gave birth to our second child, Roy Franklin Harmon V. (Don’t see “the Fifth” very often do you?)
“Whether I need to review existing sales channels and funnels or set up new ones, I have Roy’s templates and guidance printed out right next to me.”
TECH STARTUP CONSULTANT
“Instead of giving generic tips and methodologies, Roy breaks down the elements of a powerful framework and explains how to use marketing automation and retargeting to get better results for your business.”
GEORGIOS CHASIOTIS AGENCY
Gettin’ SaaSy with Roy Harmon
While I was at Chumney & Associates, I received an amazing offer to manage marketing at a healthcare SaaS company, Fusion Web Clinic. Working at Fusion was an awesome experience. Great people, challenging work, and an opportunity to to help pediatric therapists do their best for their kiddos.
My Latest Adventure
My latest adventure began in February of 2019, when I began my role as Senior Digital Strategist at DX Marketing. I’m enjoying my return to agency life and learning a lot.
Roy Harmon II: Back to Third Person
Through it all, Roy Harmon has continued to learn and hone his digital marketing skills. This website is a place for him to share his unique approach to lead generation with the world.
You know. Helping people. It’s just what I do. I mean he does? No, I… wait. Yea. He does.
That’s right. It’s just what he does.