Is your team is struggling to handle marketing strategy on top of everything else they’ve got on their plate? If so, then now is a good time to consider hiring a marketing consultant.
A good consultant can help you develop a more focused strategy, identify new opportunities, or shore up weaknesses in your gameplan.
A marketing consultant assesses your current marketing efforts to find new opportunities to grow.
Marketing consultants can charge as much as $200/hr.
Once you’ve exhausted every other option for growing your business, you should consider hiring a consultant to help you take your business to the next level.
How to Hire a Marketing Consultant
If you do decide that you’re ready to hire a marketing consultant, here’s what that process might look like:
- Consider your needs.
Before you look for a marketing consultant, talk to your team and determine what holes need to be filled. Do you need someone to focus on strategy or execution? Paid strategies or organic?
- Determine your budget.
How much can you afford to spend on a marketing consultant? Depending on your budget, meeting all your needs may or may not be realistic. If you don’t have much money to invest in marketing, you will need to prioritize.
- Ask around.
Talk to other people with similar businesses to see if you can get some referrals. People in your network can tell you more than you can learn from a consultant’s website.
- Do your own research.
Don’t take anyone’s word for it. Do your due diligence. Find some options, ask for references, and check their reviews if available.
- Set up a meeting.
Once you have your shortlist, set up meetings with your candidates.
- Request proposals.
This will give you an idea of what the marketing consultant has to offer and how much it will cost.
- Choose your consultant.
Pick the best proposal and move forward with your new marketing consultant.
Questions to Ask Before Hiring a Consultant
- What are your key areas of expertise?
- Can you provide a reference?
- Do you charge hourly or per project?
- How much do you charge?
- What successes have you achieved for your clients?
If you need more advice, feel free to schedule a call with Roy Harmon. He can answer any questions you may have.