How to Generate Mass Tort Leads with Digital Advertising

The competition for mass tort leads can be fierce, so if you’re starting a mass torts practice, you need to understand lead generation. Even firms with years of experience can find mass tort lead generation to be difficult. But without it, you’re not going to have many clients to represent. Generating Mass Tort Leads Fortunately, […]

How to Generate Real Estate Leads with the MLMS Toolbox

If you’re a real estate agent (especially a Keller Williams agent), you may have already heard of the Michael Lewis Marketing Suite. His company provides marketing and marketing collateral for Keller Williams Market Centers to help agents raise brand awareness and improve their local image with the MLMS Toolbox. If you don’t have login credentials,¬†ask […]

What Will You Do When Facebook Shuts Down Partner Categories?

Last Updated: July 3, 2018 In case you hadn’t heard, Facebook’s Partner Categories are being removed. Partner Categories, which provided third-party data from companies like Acxiom, allowed advertisers to target Facebook users based on criteria like: income level whether they were likely to move what car they drove user behavior data These targeting options and many […]

How to Make Your Marketing Stick Like Apple’s

In Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath describe six factors that determine whether an idea thrives or withers on the vine. If you allow these principles to guide your marketing efforts, you’ll find that your messaging is resonates with your audience and spreads like wildfire. The 6 Principles of […]