Buyer's Journey

What is the Buyer’s Journey?

Do you struggle to decide what topics to cover with your content? Imagine knowing exactly what content to write. If you understand the Buyer’s Journey, you’ll know just what to do! And then you can deliver that content to the right people at the right time with audience segmentation. The Buyer’s Journey is a way […]

2020 Marketing Trends

Insider’s Guide to 2020 Marketing Trends

As usual, the marketing landscape is changing fast. Staying on top of current marketing trends is tough, but not impossible. But first you’ve got to stop reading the same old articles that predict the same trends every year (e.g., voice search, chatbots, AI, video, etc., etc. ????). In this article, I’m going to cover the […]

Top Marketing Strategies

4 Top Marketing Strategies (With Examples)

If you’ve done all you can do with the traditional marketing methods, maybe it’s time to try something new! Here are a few marketing strategies with examples that you can implement to try and move the needle. (In the interest of SEO, I’m calling them the “Top 4 Marketing Strategies” instead of tactics…) Direct Mail […]

marketing mistake

The #1 Marketing Mistake That Most People Make

This quick article covers the #1 marketing mistake I’ve seen marketing people… and myself… make (and how to avoid it). The worst part about this mistake is that it costs people thousands, tens of thousands, even hundreds of thousands of dollars each year! So stop! Don’t Pour Water in a Leaky Bucket! Imagine grabbing a […]