Category: Digital Marketing

Do you struggle to decide what topics to cover with your content? Imagine knowing exactly what content to write. If you understand the Buyer’s Journey, you’ll know just what to do! And then you can deliver that content to the right people at the right time with audience segmentation. The Buyer’s Journey is a way […]

Is your team is struggling to handle marketing strategy on top of everything else they’ve got on their plate? If so, then now is a good time to consider hiring a marketing consultant. A good consultant can help you develop a more focused strategy, identify new opportunities, or shore up weaknesses in your gameplan. Common […]

As usual, the marketing landscape is changing fast. Staying on top of current marketing trends is tough, but not impossible. But first you’ve got to stop reading the same old articles that predict the same trends every year (e.g., voice search, chatbots, AI, video, etc., etc. ????). In this article, I’m going to cover the […]

If you’ve done all you can do with the traditional marketing methods, maybe it’s time to try something new! Here are a few marketing strategies with examples that you can implement to try and move the needle. (In the interest of SEO, I’m calling them the “Top 4 Marketing Strategies” instead of tactics…) Direct Mail […]

This quick article covers the #1 marketing mistake I’ve seen marketing people… and myself… make (and how to avoid it). The worst part about this mistake is that it costs people thousands, tens of thousands, even hundreds of thousands of dollars each year! So stop! Don’t Pour Water in a Leaky Bucket! Imagine grabbing a […]

In the battle between inbound vs. outbound marketing, there are two main groups. Some people will tell you outbound is dead and inbound is the future. Other people will probably tell you the opposite. The Truth About Inbound vs. Outbound Marketing In fact, both marketing strategies are alive and well. Savvy marketers and salespeople use […]