Content mapping is a critical step in the inbound marketing process. In this article, I’m going to tell you why (and I’ll share a content mapping template with you too). What is Content Mapping? Content mapping is the process of figuring out where all of your content fits in relation to the Buyer’s Journey. This… Continue reading How to Map Your Content with a Content Mapping Template
Do you struggle to decide what topics to cover with your content? Imagine knowing exactly what content to write. If you understand the Buyer’s Journey, you’ll know just what to do! And then you can deliver that content to the right people at the right time with audience segmentation. The Buyer’s Journey is a way… Continue reading What is the Buyer’s Journey?
Is your team is struggling to handle marketing strategy on top of everything else they’ve got on their plate? If so, then now is a good time to consider hiring a marketing consultant. A good consultant can help you develop a more focused strategy, identify new opportunities, or shore up weaknesses in your gameplan. Common… Continue reading This is How to Hire the Best Marketing Consultant for You