The 5 Ps of marketing is a framework for understanding and making decisions about your marketing mix. The concept refers to five primary elements that you can manipulate to increase revenue. By learning these key marketing strategy components, you’ll better understand what levers you can pull to increase sales, average order value, and repeat purchases.… Continue reading The 5 Ps of Marketing: How to Develop Your Marketing Mix
Content mapping is a critical step in the inbound marketing process. In this article, I’m going to tell you why (and I’ll share a content mapping template with you too). What is Content Mapping? Content mapping is the process of figuring out where all of your content fits in relation to the Buyer’s Journey. This… Continue reading How to Map Your Content with a Content Mapping Template
Do you struggle to decide what topics to cover with your content? Imagine knowing exactly what content to write. If you understand the Buyer’s Journey, you’ll know just what to do! And then you can deliver that content to the right people at the right time with audience segmentation. The Buyer’s Journey is a way… Continue reading What is the Buyer’s Journey?