How to Get the Best Results Out of a Free Marketing Consultation Now

I’ve taken a lot of professionals up on their offers of free consultations. Some have been helpful, but some were a waste of time. The ones that are a waste of time are usually worthless because the company uses them as a way to trick you into signing up to listen to a sales pitch.… Continue reading How to Get the Best Results Out of a Free Marketing Consultation Now

Entrepreneurial Marketing: A Complete Guide on How to Grow a Startup Business

Traditional marketing concepts (e.g., the 4 Ps of the marketing mix) are of limited value to smaller businesses and early-stage startups. That’s because traditional marketing theory was developed in a corporate context, and SMBs operate under unique conditions. The strengths, weaknesses, opportunities, and threats facing these companies are usually very different from those of a… Continue reading Entrepreneurial Marketing: A Complete Guide on How to Grow a Startup Business