How to Map Your Content with a Content Mapping Template

Content mapping is a critical step in the inbound marketing process. In this article, I’m going to tell you why (and I’ll share a content mapping template with you too). What is Content Mapping? Content mapping is the process of figuring out where all of your content fits in relation to the Buyer’s Journey. This… Continue reading How to Map Your Content with a Content Mapping Template

This is How to Hire the Best Marketing Consultant for You

Is your team is struggling to handle marketing strategy on top of everything else they’ve got on their plate? If so, then now is a good time to consider hiring a marketing consultant. A good consultant can help you develop a more focused strategy, identify new opportunities, or shore up weaknesses in your gameplan. Common… Continue reading This is How to Hire the Best Marketing Consultant for You