Content mapping is a critical step in the inbound marketing process. In this article, I’m going to tell you why (and I’ll share a content mapping template with you too). What is Content Mapping? Content mapping is the process of figuring out where all of your content fits in relation to the Buyer’s Journey. This… Continue reading How to Map Your Content with a Content Mapping Template
Do you struggle to decide what topics to cover with your content? Imagine knowing exactly what content to write. If you understand the Buyer’s Journey, you’ll know just what to do! And then you can deliver that content to the right people at the right time with audience segmentation. The Buyer’s Journey is a way… Continue reading What is the Buyer’s Journey?
The intent of the people viewing your ads is the most important aspect in determining the effectiveness and subsequent success of your marketing campaigns. By the end of this article, you’ll understand why PPC advertising is the best way to leverage the power of intent for your business. Here’s What You Should Avoid Mike owns… Continue reading The Power of PPC Lead Generation