The 5 Ps of Marketing: How to Develop Your Marketing Mix

The 5 Ps of marketing is a framework for understanding and making decisions about your marketing mix. The concept refers to five primary elements that you can manipulate to increase revenue. By learning these key marketing strategy components, you’ll better understand what levers you can pull to increase sales, average order value, and repeat purchases.… Continue reading The 5 Ps of Marketing: How to Develop Your Marketing Mix

How to Map Your Content with a Content Mapping Template

Content mapping is a critical step in the inbound marketing process. In this article, I’m going to tell you why (and I’ll share a content mapping template with you too). What is Content Mapping? Content mapping is the process of figuring out where all of your content fits in relation to the Buyer’s Journey. This… Continue reading How to Map Your Content with a Content Mapping Template