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Content Mapping Template

Roy Harmon / November 9, 2020

How to Map Your Content with a Content Mapping Template

Content mapping is a critical step in the inbound marketing process. In this article, I'm going to tell you why (and I'll share a content mapping template with …

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Buyer's Journey

Roy Harmon / November 6, 2020

What is the Buyer’s Journey?

Do you struggle to decide what topics to cover with your content? Imagine knowing exactly what content to write. If you understand the Buyer's Journey, you'll …

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PPC Lead Generation

Marco Marians / July 8, 2020

The Power of PPC Lead Generation

The intent of the people viewing your ads is the most important aspect in determining the effectiveness and subsequent success of your marketing …

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