Content mapping is a critical step in the inbound marketing process. In this article, I’m going to tell you why (and I’ll share a content mapping template with you too). What is Content Mapping? Content mapping is the process of figuring out where all of your content fits in relation to the Buyer’s Journey. This… Continue reading How to Map Your Content with a Content Mapping Template
Do you struggle to decide what topics to cover with your content? Imagine knowing exactly what content to write. If you understand the Buyer’s Journey, you’ll know just what to do! And then you can deliver that content to the right people at the right time with audience segmentation. The Buyer’s Journey is a way… Continue reading What is the Buyer’s Journey?
Today’s marketing technology allows medical professionals to grow their practices faster than they were able to with traditional marketing. If you implement the right medical practice marketing strategies, you can reach more people more cost-effectively than ever before. But first things first: Whether you’re an individual or a group of physicians, properly planning your marketing… Continue reading How to Plan a Complete Medical Practice Marketing Strategy