Entrepreneurial Marketing: A Complete Guide on How to Grow a Startup Business

Traditional marketing concepts (e.g., the 4 Ps of the marketing mix) are of limited value to smaller businesses and early-stage startups. That’s because traditional marketing theory was developed in a corporate context, and SMBs operate under unique conditions. The strengths, weaknesses, opportunities, and threats facing these companies are usually very different from those of a… Continue reading Entrepreneurial Marketing: A Complete Guide on How to Grow a Startup Business

A Reliable Way to Wow Your Sales Team With More HR Leads

Are you responsible for lead generation at a SaaS company that serves the human resources industry? If so, you probably know all about the back and forth between sales and marketing about HR leads. Sales says you’re not sending them quality leads, you say the leads are qualified and they aren’t doing enough to close… Continue reading A Reliable Way to Wow Your Sales Team With More HR Leads

The 5 Ps of Marketing: How to Develop Your Marketing Mix

The 5 Ps of marketing is a framework for understanding and making decisions about your marketing mix. The concept refers to five primary elements that you can manipulate to increase revenue. By learning these key marketing strategy components, you’ll better understand what levers you can pull to increase sales, average order value, and repeat purchases.… Continue reading The 5 Ps of Marketing: How to Develop Your Marketing Mix